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B2B marketers choose content optimisation as a top priority for 2015
Econsultancy have just released their first Quarterly Digital Intelligence Briefing of 2015. Wading through the ton of data they give you in these reports, we were never far away from the ‘content’...
View ArticleAn update on dot Brands and New generic Top Level Domains
With so much chat going on about domain name management and the new opportunities to use new dot brand and generic top level domains, this month we caught up with Penny Hearn a director of Demys Ltd....
View Article5 Tips to Help Your TV Advertising Campaign Using Paid Media
In a recent E-Consultancy survey, only one in 5 respondents thought that mass TV advertising would be an effective advertising tactic within 5 years. In contrast, nearly 50% thought that it wouldn’t be...
View Article5 party stereotypes to avoid during a blogger outreach campaign
At Ambergreen, we carry out blogger outreach for a number of clients. Digitally conversing with bloggers about products, events and content is a little like networking at a party. Invariably, you will...
View ArticleGoogle update on using doorway pages
Google has recently stated that websites that use doorway pages as a method of increasing their “search footprint” without adding clear, unique value” may soon be penalised. We’ve all seen them; these...
View ArticleThe Value of Keyword Analysis
Keyword research can play an integral part in updating a brand’s message, product and performance. It can help you to create a content strategy, a user journey for your new website, a paid media...
View ArticleHow will the growth of mobile affect the future of SEO?
Following all the excitement of ‘Mobilegeddon’ – a Google update that favours mobile friendly sites and punishes those that remain stubbornly biased towards the desktop – it seems everyone in digital...
View ArticleWhat comes 1st, the marketing budget or the strategy?
What comes 1st, the marketing budget or the strategy? We have all seen the briefing that filters its way down from the board room. Next year’s marketing budget is set, yet there seems to be no...
View ArticleWhat are gTLDs & Brand TLDs?
Generic Top Level Domains (gTLDs) are an alternative to standard domain name extensions. Existing domains such as .com, .net and country specific domains such as .co.uk and .fr are now supplemented by...
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In Marketing Automation We (Don’t) Trust
Have you noticed the fingertip speed and agility of a teenager texting or swiping through apps? The dexterity is mesmerising, like watching a spider spin a web. This is but one example (fashioning...
View ArticleFitting In to Stand Out
Life comes with an unfortunate contradiction built into it. We all want to fit in… and we all want to stand out. It’s one of those eternal conflicts, like the one football fans face when they scream at...
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The UK’s Top Comedians by Search Volume
Being a former stand-up comedian (Don’t just take my word for it – “Head, shoulders, knees and toes above the rest…mighty stage presence and impressively high punchline ratio” Brian Donaldson,...
View ArticleOur Latest Recruit: Mark Proctor – Head of SEO
Today we are introducing our latest recruit to the team; Mark Proctor, who is joining us as Head of SEO GW: How are you? Welcome on-board to Ambergreen. You’ve been brought on board as Head of SEO. As...
View ArticleWhat has football taught me about digital marketing?
Writing an article about digital marketing and basing it around football might seem like a strange choice. Well, let me make it stranger still by invoking the words of a Nobel Prize-winning French...
View ArticleWhat the Rugby World Cup taught me about digital marketing
If you’re anything like me, you are loving every minute of the Rugby World Cup so far. The shock win by Japan over South Africa was a dramatic start, and with both England and Scotland on great form...
View ArticleStop Selling Your Product
Sometimes the digital marketing industry does what every industry does, it gets carried away with its own importance. We believe that “the world is different now” and that the newest app or platform is...
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Change in Travel Sector Social Media Infographic
The travel sector is used to change – it’s the only thing that’s stayed constant since the dawn of the digital age. From the evolution of search engines to data-driven social engagement, customers...
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Getting good data – An excellent example from The Economist
We love data. It helps inform everything we do, backs up everything we say, and helps demonstrate our success. But often the challenge is how to gather that data in the first place. Analytics is a...
View ArticleFitting In to Stand Out
Life comes with an unfortunate contradiction built into it. We all want to fit in… and we all want to stand out. It’s one of those eternal conflicts, like the one football fans face when they scream at...
View ArticleClik here to view.
The UK’s Top Comedians by Search Volume
Being a former stand-up comedian (Don’t just take my word for it – “Head, shoulders, knees and toes above the rest…mighty stage presence and impressively high punchline ratio” Brian Donaldson,...
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